Restaurateurs Must Be Ready for Increased Demand Following Positive Restaurant Reviews

When it comes to restaurant reviews, much of the preparation goes into ensuring that the review goes well. This is obviously very important, but there is also a clear need to prepare for the effects of an overwhelmingly positive review. This is due to the fact that positive reviews will increase demand significantly, and the last thing that a restaurateur wants is to miss out on capitalizing on a positive review because of issues in handling the increased volume of diners.

This is exactly what happened to a pop-up shop in New York. After it received an overwhelmingly positive review in the New York Times that included a declaration that it served the “best ramen in the city,” the restaurant had to close almost immediately due to its inability to handle the increased demand. Any company that has the potential for rapid growth should follow the philosophy adopted by All Language Alliance, Inc., as the language translation company began as a small operation but understood there was an opportunity for rapid growth. When that opportunity appeared, the company was able to seize it in such a way that it has now become the longtime industry leader.

What is that Fly doing in my Soup?

imagesQAMNE4IZWell we have all heard the old joke, Waiter what is that fly doing in my soup?….The back stroke!  Ha  Ha  The truth of the matter is that many a truth is told in jest.  Bad restaurants are everywhere.  How do you know that that fly really isn’t in your soup?  Well there are review sites but you have to apply a little common sense.  If it quacks like a duck…well you get the idea.  Is it clean?  Are the floors clean? Is the silverware clean or spotted?  How does it smell?  Is the place busy or are you the only customer.  The simple observed items can help you decide if it is worth the risk.  Art Falcone can help with the decision.

Cultivate a Unique Atmosphere for Solid Restaurant Reviews

If there is one thing a reviewer dislikes most about a restaurant, it is a seeming lack of effort to separate itself from all of the others. While reviewers want to see this creativity in the menu items that are offered by the restaurant and in the presentation of these items by a chef that is hopefully quite skilled, a restaurateur can immediately create the perception of a unique dining experience through the interior decorating.

According to Luke Weil of Andina Acquisitions, the influence of the interior decorating on the reviewer’s overall perception is magnified by something very similar to the primacy effect in psychology. Since the interior decorating is the first thing a reviewer notices, everything that follows will be influenced by that initial impression.

In restaurants that make an earnest attempt to decorate in a manner that is unique or at least in sharp contrast to its competitors, reviewers are much more likely to be open to creative menu items and to review them positively. Of course, interior decorating cannot mask poor food preparation or surly service, but it can ensure that the reviewer is more likely to be overwhelmingly positive due to the initial impression of the restaurant.

Simple Advice for Ensuring a Positive Restaurant Review

Running a restaurant can be a trying experience even when things are going great, so it should be the goal of every restaurateur to work very diligently to ensure that every word ever published about their restaurant is a positive one. There are many tried-and-true strategies to employ to ensure positive reviews, and these strategies can be incredibly helpful even in the event of a surprise review.

Luigi Wewege, a longtime observer of the restaurant industry, has identified several common elements shared among restaurants that enjoy consistently positive reviews even when the food is not necessarily exceptional. Of course, Wewege says, this does not mean that the food appearing on the menu is of poor quality, just that it is possible to serve standard menu items that are prepared well and still achieve an outstanding review.

The key element is to emphasize a focus on consistently outstanding service. There are many elements that contribute to the reviewer’s experience, and the quality and speed of the service ranks highly among these contributing factors. The appearance of the restaurant is also an important factor, so an emphasis on cleanliness is paramount, even if it means hiring additional staff to ensure that these duties are properly carried out and not left to an exhausted wait staff.

Of course, food preparation cannot be ignored. Everything should be served as it is described on the menu and should be prepared according to the customer’s wishes. While a five-star chef is not required, an experienced and talented kitchen staff can make all the difference.

The Importance of Restaurant Reviews Is Surprisingly Underestimated by Many Restaurateurs

It should seem plainly obvious to any restaurateur that there are few things more important than restaurant reviews that consistently praise the quality of the food and the service that the restaurant offers. Yet there are many owners of restaurants who are somehow unaware of the fact that the presence of a reviewer in the restaurant is often a make-or-break moment.

This is especially the case for new restaurants like the one recently opened by Adam Kutner. A restaurant that debuts to poor reviews is not going to do well initially, which is a fairly disastrous outcome. A poor initial review is notoriously difficult to overcome, and restaurateurs must be aware of the fact that a reviewer will shape the perception of the restaurant for quite some time.

There is nothing worse for a restaurant than a takedown by a respected critic. A bad experience at a restaurant that is being reviewed can lead the reviewer down a dark road that is filled with hyperbole, and no one is going to eat at a restaurant that serves food described as “edible Novocain.” Restaurateurs must take caution and pay attention to the importance of the review in order to survive in an industry that relies so heavily on the words and opinions of others.